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Some technicians just fix trucks. Others take ownership of every mile those trucks travel.
Bobby Reed is the second kind.
With 15 years in the industry and deep expertise in electrical, hydraulic, and engine diagnostics, Bobby brings more than tools to the job—he brings responsibility. Based in Central Texas, Bobby spends his days keeping fleets safe, compliant, and moving, whether that means early-morning reefer calls, complex crane repairs, or solving problems other providers couldn’t crack.
Bobby’s days start early—and often before most of Central Texas is awake.
At 5:30 a.m., he was already onsite at Sysco, responding to a Thermo King reefer that wouldn’t start. After diagnosing the issue, Bobby jumped the unit, set it to continuous mode, and ensured it made it safely to the shop for further repair.

Uptime matters—especially before rush hour.
From there, the day kept rolling:

That range of work is typical for Bobby. On any given week, he’s servicing everything from Peterbilts, Kenworths, and Freightliners to forklifts, cranes, and specialty equipment.
“Truck, trailer, shingle crane, conveyor, forklift—we’ll work on whatever our customers need to stay running.”
Bobby is a Master CAT IC Forklift Technician, largely self-taught with supplemental dealer training, and his strongest skillset lies in diagnostics—especially electrical issues many techs shy away from. His diagnostic tool of choice is his reliable MatCo Maximus 4.0.

He takes pride in doing things right, not fast-and-loose.
“My customers count on me to take care of their trucks—and my wife and kids drive down the same roads those trucks are on.”
That mindset drives every inspection, every repair, and every decision. Bobby doesn’t believe anyone’s safety should be compromised over a $20 wheel seal or a $30 nut installed incorrectly.
Why Coltrain Onsite Fleet Care
After years in large, corporate environments, Bobby knows firsthand the difference between checking boxes and truly supporting technicians—and customers.
“The difference between corporate and family-owned is mind-blowing.”
At Coltrain, Bobby doesn’t have to jump through hoops to do the right thing. If parts are available, repairs get done the same day. No waiting days for approvals. No questioning integrity. No sacrificing quality for policy.
“At Coltrain, it takes two hours—not three days. We focus on the right fix, not just quoting and patching.”
He also values how Coltrain treats people—technicians and customers alike.
“The owners flew down to meet me. Kevin Coltrain helped me set up my phone on day one. That matters.”

DEFEND THE ROAD
For Bobby, Coltrain’s motto isn’t marketing—it’s personal.
“My wife and kids drive down the same roads as my customers’ trucks.”
DEFEND THE ROAD means accountability. It means understanding that behind every fleet unit is a family, a driver, and a community. Bobby wants his customers to know they can count on him—and that their equipment is safe because he touched it.
“I want people to know Bobby’s got it. No one’s life should be at risk over something preventable.”
Beyond the Wrench
When he’s not working, Bobby enjoys riding his Harley, hunting, fishing, and spending time with his two kids—his 10-year-old daughter, a proud Girl Scout, and his 8-year-old son. He’s also a loyal Houston Texans and Astros fan.
But no matter where he is, Bobby carries the same mindset: do it right, or don’t do it at all.
We’re proud to have Bobby representing the black and yellow—and setting the standard for what exceptional fleet care looks like in Central Texas.
That’s what DEFEND THE ROAD means at Coltrain Onsite Fleet Care.